Stouffer's®

NYC Mac 'N' Cheese Truck

STOUFFER'S® LAUNCHES MAC 'N' CHEESE FOOD TRUCK IN NEW YORK CITY TO SUPPORT HURRICANE SANDY RELIEF EFFORTS

Notable NYC Chefs Create Unique Twists on STOUFFER'S® Macaroni & Cheese, Donating 100% of Profits From Macaroni and Cheese Purchases to the Mayor's Fund to Advance New York City in Support of Hurricane Relief

(SOLON, Ohio) - January 24, 2013 - Nestlé Prepared Foods Company announced today that the STOUFFER'S® Mac 'N' Cheese Truck and an all-star group of celebrity chefs will hit the streets of New York City serving unique twists on STOUFFER'S® Macaroni & Cheese, with 100% of profits from macaroni and cheese purchases benefiting the Mayor's Fund to Advance New York City in support of Hurricane Sandy relief efforts. The STOUFFER'S® Mac 'N' Cheese Truck will operate on weekdays from Monday, January 28 - Thursday, February 14 at a variety of locations across the city. Locations and service times will be regularly updated on www.facebook.com/Stouffers and www.twitter.com/stouffers.

Through the STOUFFER'S® Mac 'N' Cheese Truck, Master of Spice Lior Lev Sercarz and Southern "Grill Girl" Elizabeth Karmel will join six other famed New York chefs to delight locals with their twists on STOUFFER'S® Macaroni & Cheese for $4 per bowl. On most days, Chefs Sercarz and Karmel will serve traditional STOUFFER'S® Macaroni & Cheese, which is prepared using freshly made pasta and 100% real cheddar cheese, as well as five restaurant-inspired variations: Chili Mac, BBQ Mac, Mex Mac, Veggie Mac and 'Shroom Mac.

On select days, the STOUFFER'S® Mac 'N' Cheese Truck will feature a chef du jour who will serve their own specialty macaroni and cheese dish, revealed that morning, along with the traditional STOUFFER'S® Macaroni & Cheese.

  • Tuesday, January 29 - Seamus Mullen, Executive Chef/owner of Tertulia and TV personality on "The Next Iron Chef" and "Chopped"
  • Thursday, January 31 - Amanda Freitag, former Executive Chef of The Harrison and TV personality on "Unique Eats," "Chopped," and "Iron Chef America"
  • Tuesday, February 5 - Lee Anne Wong, TV personality on "Iron Chef America," "Unique Eats" and "The Next Iron Chef: Redemption"
  • Thursday, February 7 - Marc Murphy, Executive Chef/owner of Benchmarc Restaurants and TV personality on "Chopped"
  • Monday, February 11 - Chris Santos, Executive Chef/owner of The Stanton Social, Beauty & Essex and TV personality on "Chopped"
  • Thursday, February 14 - Sarah Simmons, chef/curator of CITY GRIT and named one of "America's Greatest New Cooks" by FOOD & WINE Magazine

At the close of the three week promotion, sales will be tallied and the chef du jour with the top-selling STOUFFER'S® Macaroni & Cheese creation will have $25,000 donated on their behalf by STOUFFER'S® to further the Mayor's Fund Hurricane Sandy relief efforts. This donation will be on top of the donation of the truck's macaroni and cheese sales throughout the promotion.

Additionally David Bailey, Stouffer's Chef du Cuisines from the Nestle Culinary Center, will serve his signature dish - Mex Mac - on Wednesday, February 6.

"Since 1954 our vision has been to create delicious food from only the best ingredients" says Tom Moe, Director of Marketing for STOUFFER'S®. "With this line up of talented chefs on the STOUFFER'S® Mac 'N' Cheese Truck adding their unique toppings to our popular macaroni and cheese, we're eager to demonstrate to consumers - right on the streets of New York - that we make our macaroni and cheese just the way they'd make it at home."

The STOUFFER'S® Mac 'N' Cheese Truck initiative will kick off on Sunday, January 27 in the Gerritsen Beach community in Brooklyn, NY from 11am - 3pm with Chefs Sercarz and Karmel serving up free bowls of one of America's favorite comfort foods as the community continues to rebuild.

"We're excited to work with such a talented group of chefs to raise funds for Hurricane Sandy recovery," said Chef Sercarz. "With the STOUFFER'S® Mac 'N' Cheese Truck, we hope to help a city that many chefs call home."

For additional information on the STOUFFER'S® Mac 'N' Cheese Truck schedule, locations, recipes and dates and times of celebrity chef appearances, please visit www.facebook.com/Stouffers and join the conversation on Twitter at www.twitter.com/stouffers and via the hashtag #stouffersmobilemac.

The Mayor's Fund retains no administrative fee, and one hundred percent of donations in support of hurricane relief are being dispersed to relief efforts and organizations. Funds will support immediate aid needs-including food, cleaning materials and hygiene supplies-as well as long-term relief and restoration.

About Nestlé USA

Named one of "The World's Most Admired Food Companies" in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestlé. Good Food, Good Life" is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland - the world's largest food company with a commitment to Nutrition, Health & Wellness - with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Lior Lev Sercarz

Chef Sercarz is the master blender and owner of La Boîte Spices and Biscuits in New York City and a former chef at Daniel. He supplies some of the world's best chef's with spice blends from his shop and recently published his first cookbook, The Art of Blending: Stories and Recipes from La Boîte's Spice Journey.

About Elizabeth Karmel

Chef Karmel is the Executive Chef of Hill Country Barbecue Market in New York City and Washington, DC and New York City's Hill Country Chicken. A cookbook author and food writer, Chef Karmel is frequently featured in national magazines and writes The American Table column for the Associated Press. She is the founder of the gender-breaking GirlsattheGrill.com and is also known as Grill Girl.

STOUFFER'S® is a registered trademark owned by Societe des Produits Nestle S.A., Vevey, Switzerland.

Other trademarks are the properties of their respective owners, and no endorsement or sponsorship of this promotion - or of STOUFFER'S or Nestle - should be implied.