STOUFFER'S® LAUNCHES MAC 'N' CHEESE FOOD TRUCK IN NEW YORK CITY
TO SUPPORT HURRICANE SANDY RELIEF EFFORTS
Notable NYC Chefs Create Unique Twists on STOUFFER'S®
Macaroni & Cheese, Donating 100% of Profits From Macaroni and
Cheese Purchases to the Mayor's Fund to Advance New York City in
Support of Hurricane Relief
(SOLON, Ohio) - January 24, 2013 - Nestlé Prepared Foods
Company announced today that the STOUFFER'S® Mac 'N' Cheese Truck
and an all-star group of celebrity chefs will hit the streets of
New York City serving unique twists on STOUFFER'S® Macaroni &
Cheese, with 100% of profits from macaroni and cheese purchases
benefiting the Mayor's Fund to Advance New York City in support of
Hurricane Sandy relief efforts. The STOUFFER'S® Mac 'N' Cheese
Truck will operate on weekdays from Monday, January 28 - Thursday,
February 14 at a variety of locations across the city. Locations
and service times will be regularly updated on www.facebook.com/Stouffers
Through the STOUFFER'S® Mac 'N' Cheese Truck, Master of Spice
Lior Lev Sercarz and Southern "Grill Girl" Elizabeth Karmel will
join six other famed New York chefs to delight locals with their
twists on STOUFFER'S® Macaroni & Cheese for $4 per bowl. On
most days, Chefs Sercarz and Karmel will serve traditional
STOUFFER'S® Macaroni & Cheese, which is prepared using freshly
made pasta and 100% real cheddar cheese, as well as five
restaurant-inspired variations: Chili Mac, BBQ Mac, Mex Mac, Veggie
Mac and 'Shroom Mac.
On select days, the STOUFFER'S® Mac 'N' Cheese Truck will
feature a chef du jour who will serve their own specialty macaroni
and cheese dish, revealed that morning, along with the traditional
STOUFFER'S® Macaroni & Cheese.
- Tuesday, January 29 - Seamus Mullen, Executive
Chef/owner of Tertulia and TV personality on "The Next Iron Chef"
- Thursday, January 31 - Amanda Freitag, former
Executive Chef of The Harrison and TV personality on "Unique Eats,"
"Chopped," and "Iron Chef America"
- Tuesday, February 5 - Lee Anne Wong, TV
personality on "Iron Chef America," "Unique Eats" and "The Next
Iron Chef: Redemption"
- Thursday, February 7 - Marc Murphy, Executive
Chef/owner of Benchmarc Restaurants and TV personality on
- Monday, February 11 - Chris Santos, Executive
Chef/owner of The Stanton Social, Beauty & Essex and TV
personality on "Chopped"
- Thursday, February 14 - Sarah Simmons,
chef/curator of CITY GRIT and named one of "America's Greatest New
Cooks" by FOOD & WINE Magazine
At the close of the three week promotion, sales will be tallied
and the chef du jour with the top-selling STOUFFER'S® Macaroni
& Cheese creation will have $25,000 donated on their behalf by
STOUFFER'S® to further the Mayor's Fund Hurricane Sandy relief
efforts. This donation will be on top of the donation of the
truck's macaroni and cheese sales throughout the promotion.
Additionally David Bailey, Stouffer's Chef du Cuisines from the
Nestle Culinary Center, will serve his signature dish - Mex Mac -
on Wednesday, February 6.
"Since 1954 our vision has been to create delicious food from
only the best ingredients" says Tom Moe, Director of Marketing for
STOUFFER'S®. "With this line up of talented chefs on the
STOUFFER'S® Mac 'N' Cheese Truck adding their unique toppings to
our popular macaroni and cheese, we're eager to demonstrate to
consumers - right on the streets of New York - that we make our
macaroni and cheese just the way they'd make it at home."
The STOUFFER'S® Mac 'N' Cheese Truck initiative will kick off on
Sunday, January 27 in the Gerritsen Beach community in Brooklyn, NY
from 11am - 3pm with Chefs Sercarz and Karmel serving up free bowls
of one of America's favorite comfort foods as the community
continues to rebuild.
"We're excited to work with such a talented group of chefs to
raise funds for Hurricane Sandy recovery," said Chef Sercarz. "With
the STOUFFER'S® Mac 'N' Cheese Truck, we hope to help a city that
many chefs call home."
For additional information on the STOUFFER'S® Mac 'N' Cheese
Truck schedule, locations, recipes and dates and times of celebrity
chef appearances, please visit www.facebook.com/Stouffers
and join the conversation on Twitter at www.twitter.com/stouffers
and via the hashtag #stouffersmobilemac.
The Mayor's Fund retains no administrative fee, and one hundred
percent of donations in support of hurricane relief are being
dispersed to relief efforts and organizations. Funds will support
immediate aid needs-including food, cleaning materials and hygiene
supplies-as well as long-term relief and restoration.
About Nestlé USA
Named one of "The World's Most Admired Food Companies" in
Fortune magazine for fifteen consecutive years, Nestlé provides
quality brands and products that bring flavor to life every day.
From nutritious meals with LEAN CUISINE® to baking traditions with
NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and
nutritious food and beverage products that make good living
possible. That's what "Nestlé. Good Food, Good Life" is all about.
Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A.
in Vevey, Switzerland - the world's largest food company with a
commitment to Nutrition, Health & Wellness - with 2011 sales of
$94 billion. For product news and information, visit Nestleusa.com
About Lior Lev Sercarz
Chef Sercarz is the master blender and owner of La Boîte Spices
and Biscuits in New York City and a former chef at Daniel. He
supplies some of the world's best chef's with spice blends from his
shop and recently published his first cookbook, The Art of
Blending: Stories and Recipes from La Boîte's Spice
About Elizabeth Karmel
Chef Karmel is the Executive Chef of Hill Country Barbecue
Market in New York City and Washington, DC and New York City's Hill
Country Chicken. A cookbook author and food writer, Chef Karmel is
frequently featured in national magazines and writes The
American Table column for the Associated Press. She is the
founder of the gender-breaking GirlsattheGrill.com and
is also known as Grill Girl.
STOUFFER'S® is a registered trademark owned by Societe des
Produits Nestle S.A., Vevey, Switzerland.
Other trademarks are the properties of their respective owners,
and no endorsement or sponsorship of this promotion - or of
STOUFFER'S or Nestle - should be implied.